Thursday 11 September 2014

Video Examples

I started looking at v/h/s filmed music videos, simply because I'm a big fan of film in that era - although most of the films were shot on really decent cameras which didn't allow room for the pixelated effect which I find aesthetically pleasing in a time where this is scarce to us now. I also found it interesting that American 'cool kids' where using this style in their music videos - and people were totally loving it! Life with Uzi are an art collective who specialise in filming. Below are two videos filmed by them, and one starring Mike from Life with Uzi himself.
Spooky Black - Without U:

Here, we're exposed to the mass use of super imposion, quick cuts, and flipped - disovling images of the main singer. Close ups of him on the sofa in a white du-rag, mid- shots of him in an Ohio forest on a cold winter's afternoon and a nice range of pixelated scenery. Life with Uzi - Scene Girl:

Again, the same effects were used in this video - so we already see the traits which Life with Uzi use to make their mark. Speedy cuts, super imposed layered recordings,time stamps, fast - forwarding effects (like that seen on an actual v/h/s recording) but this time they went an extra step forward and gave us subtitles, maybe hinting towards a sing-a-long?
Not only are suburban teenagers barely out of high school enjoying the v/h/s effect, west coast rappers are using the trend to their advantage whilst they can.
Snoop Dogg - Sensual Seduction:

The only difference here is not only is Snoop depicting a different era, his video was shot on a series of professional cameras and the effect was added on after filming during editing. Also, theres been use of a green screen, professional lighting, a smoke machine and paid extras. But the matter still stands, Snoop Dogg is a fan of the v/h/s effect.

No comments:

Post a Comment